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My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

The Bombzooka Question

I have three hypothetical questions for you guys. Humour me and try and read all the way through. One.…

A Tale of Two Cities

I was on a CNN-IBN show earlier this evening, where the topic under discussion was the arrest of two…

Thodi Si Tu Lift Karade

I suppose I should display some empathy here, but I can’t help but be a little amused by the…

The Gathering Birds

’Before anyone else was interested in the ornithology of terror he saw the gathering birds,’ Salman Rushdie writes about…

‘A Living Room Full of Guys’

Check out this TED Talk by Tony Porter on how men get trapped in a ‘Manbox’—and women bear the…

15 September, 2008

Mahatma Gandhi At A Barbeque

Does this advertisement offend you?

I like the ad, and the campaign that it is part of. (Check out the Jyllands-Posten ads with Nelson Mandela and the Dalai Lama.) But I suspect that if the Gandhi ad was seen in India, there would certainly be so-called Gandhians getting upset by such a portrayal and demanding an apology from Jyllands-Posten—thereby missing the point entirely.

(Link via email from Ambuj Saxena.)

Posted by Amit Varma in Freedom | Media

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