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My Friend Sancho
My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.
If you're interested, do join the Facebook group for My Friend Sancho
Click here for more about my publisher, Hachette India.
My posts on India Uncut about My Friend Sancho can be found here.
Recent entries
This personal essay by me appears in the winter edition of Forbes Life India. I feel the ground sway…
I’m amazed that India hasn’t yet woken up to the fact that Himesh Reshammiya is the new Govinda. I…
If you thought Ponytail’s speech the other day was funny, wait till you see this: Vishwa Bandhu Gupta, former…
The New York Times reports: A video of a dog apparently mourning the death of his owner at a…
Huffington Post reports: Glenn Beck called Hurricane Irene a “blessing” on his Friday radio show, saying it would teach…
20 May, 2008
How To Butter Your Gujju Friends
With butter. Vikram Doctor has a good piece in the Economic Times on why Maharashtrian food is not popular outside Maharashtra, and it contains a snippet of how Jumbo Vada Pav is going national:
Dheeraj Gupta, Jumbo’s owner, tells me that local tweaking is needed, like buttering the pav to get Gujaratis to buy it: “We made this simple change and volumes jumped 250% in one month!”
And what would they have to do to boost sales in Punjab? Put a tandoori chicken in the pav, that’s what. Seriously, they should try it.
(Link via Abi.)
Posted by Amit Varma in
Miscellaneous
