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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Red Lights and Loudspeakers

This is the 33rd installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Prawn + Wine

This is the 32nd installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

The Winning Mantra for this IPL: Attack, Attack, Attack

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The Yogi and the Missus

This is the 31st installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

Adityanath’s rise marks the end of a 100-year-old battle

This is the second installment of The Rationalist, my column for the Times of India. There comes a moment in…

03 August, 2007

Denim silk sarees?

I thought sarees were supposed to be soft, flowing feminine garments—until Prabhu pointed me to the image below, an ad for denim silk sarees [source], featuring a denim-saree-clad woman in a Marlboro-macho environment. Immense bafflement overflows. Leather salwars next?

Personally, I have no issues with breaking gender stereotypes when it comes to clothing. But wouldn’t all that denim be a bit, um, heavy?

image

(Previous posts on sarees and salwars: 1, 2, 3, 4, 5.)

Posted by Amit Varma in India | WTF

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