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About Amit Varma

Amit Varma is a writer based in Mumbai. He worked in journalism for over a decade, and won the Bastiat Prize for Journalism in 2007. His bestselling novel, My Friend Sancho, was published in 2009. He is best known for his blog, India Uncut. His current project is a non-fiction book about the lack of personal and economic freedoms in post-Independence India.




Bastiat Prize 2007 Winner

Recent entries

Don’t think too much of yourself. You’re an accident

This is the fifth installment of The Rationalist, my column for the Times of India. I was 17 when I…

One Tax To Rule Them All

This is the 35th installment of Rhyme and Reason, my weekly set of limericks for the Sunday Times of India…

The Binary Fallacy

This is an essay I wrote last week for the magazine I edit, Pragati. 1 A few days ago, a…

Here’s What It Means To Not Own Your Body

This is the fourth installment of The Rationalist, my column for the Times of India. A century ago, when India…

Whose Money is it Anyway?

This is the 37th installment of Lighthouse, my monthly column for BLink, a supplement of the Hindu Business Line. The…

03 August, 2007

Denim silk sarees?

I thought sarees were supposed to be soft, flowing feminine garments—until Prabhu pointed me to the image below, an ad for denim silk sarees [source], featuring a denim-saree-clad woman in a Marlboro-macho environment. Immense bafflement overflows. Leather salwars next?

Personally, I have no issues with breaking gender stereotypes when it comes to clothing. But wouldn’t all that denim be a bit, um, heavy?

image

(Previous posts on sarees and salwars: 1, 2, 3, 4, 5.)

Posted by Amit Varma in India | WTF

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