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My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

The Dalit Cartel

Check out this piece by Shikha Dalmia on the role that market forces play in perpetuating the caste system.…

Ban Nudity! Ban Nightlife!

Our right-wing lunatics are so funny sometimes that it’s hard to hate them. Balbir Punj has a bizarre (but…

City News

Having resumed blogging, it was natural for me to head over to the ToI site for the potential double…

The Ill-Effects of a Rave Party in Udupi

The Hindustan Times reports that two Karnataka ministers were caught watching pornographic videos “when the house was in session.”…

I’m All In: Confessions of a Poker Obsessive

This personal essay by me appears in the winter edition of Forbes Life India. I feel the ground sway…

25 February, 2010

A Metric for Hotness

The WTF headline of the day comes from The Times of India:

Sherlyn gets hotter!

Note the exclamation mark. But no, it’s not the enthusiastic reporting of Sherlyn’s increased hotness that makes this headline WTF, but the metric used to measure it. She is hotter, it seems, because her “new management agency is pitching her as the face of the cover for the most read and most popular lifestyle, fashion and health magazines.” In other words, she is hotter because she has better PR.

I suppose given the state of our media, that makes some kind of perverse sense. Such it goes.

Posted by Amit Varma in Arts and entertainment | Journalism | Media | WTF

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