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My Friend Sancho

My first book, My Friend Sancho, was published in May 2009, and went on to become the biggest selling debut novel released that year in India. It is a contemporary love story set in Mumbai, and had earlier been longlisted for the Man Asian Literary Prize 2008. To learn more about the book, click here.


If you're interested, do join the Facebook group for My Friend Sancho


Click here for more about my publisher, Hachette India.


My posts on India Uncut about My Friend Sancho can be found here.


Bastiat Prize 2007 Winner

Recent entries

I’m All In: Confessions of a Poker Obsessive

This personal essay by me appears in the winter edition of Forbes Life India. I feel the ground sway…

‘No Touching, Only Seeing, Okay?’

I’m amazed that India hasn’t yet woken up to the fact that Himesh Reshammiya is the new Govinda. I…

Vishwa Bandhu Gupta and Cloud Computing

If you thought Ponytail’s speech the other day was funny, wait till you see this: Vishwa Bandhu Gupta, former…

The Sadness of Dogs

The New York Times reports: A video of a dog apparently mourning the death of his owner at a…

‘That is Not a Lump, Mr Beck, It is a Blessing’

Huffington Post reports: Glenn Beck called Hurricane Irene a “blessing” on his Friday radio show, saying it would teach…

25 September, 2008

A Crushed Big Toe

Prem Panicker writes in:

There’s a Neo Sports ad out just now that might interest you.

Big hoarding, dominated by an image of a foot with a crushed big toe, and blood leaking out.

The tag line reads: Last year, Brett Lee’s Yorkers didn’t always hit the wicket. Our turn to return the favour.

That’s the best they can do to promote what could be an intriguing Test series?

Well, I suppose juvenile bluster is an improvement on ‘Pakraman’-style warfare metaphors. But does anyone really need to promote this series?

Also, how will our fast bowlers bear the weight of such expectation? The most famous attempted yorker in India’s history turned out to be quite a disaster

Previous posts about toes: 0.5, 1, 2, 3, 4, 5, 6.

Posted by Amit Varma in India | Media | Sport | WTF

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